SEO is a critical marketing activity. Nothing is as targeted or as easily measurable as search marketing: a well-executed SEO campaign can transform your sales figures.
There is absolutely no point in having a website if potential customers can’t find it. We work closely with our Potomac, Maryland SEO clients to ensure that their website is found by the right people.
From on-page SEO to content creation and link building, Dupont Creative can help you consistently attract more qualified leads to your website and sustainably grow your business.
Having a reputable Potomac SEO firm on your team can open new horizons for your business online. Successful SEO produces more website traffic, builds brand awareness, and is arguably one of the most cost-effective forms of marketing with a high and measurable ROI. An effective campaign uses a combination of techniques to get your site ranked higher on searches relevant to your business.
An effective search engine optimization (SEO) campaign focuses on getting your site ranked for the searches that matter most, referring more users to your website over your competitors.
In addition to technical optimization, we’ll review on-page optimization, onsite content creation, keyword research, local listings, and more in our ongoing SEO campaign, resulting in more traffic and more business to your website.
A smart and effective SEO campaign covers:
“We were recommended to Dupont Creative, who took over the management of our existing site to help with WordPress bugs, slow hosting and SEO. The following year, we redid the entire website with them.
After the redesign, our year-on-year organic traffic increased 49% and engagement on key pages went from a little over a minute to over four minutes. Conversions have never been better.”
– Chicago-based law firm client
Typical campaigns start from around $1,500 a month and upwards. The cost will depend on a number of factors, including the state of your current website, the number of keywords and the amount of competition you have. All of our engagements are scalable: you can start small, set goals and grow your SEO campaign as you start to see results.
We have worked with most of our SEO clients for years and have seen many grow from small retainers into substantial accounts, which we think is a testament to the quality and effectiveness of our work.
Modern search engines set out technical requirements and best practices for properly setting up your website and structuring content, including elements like structured data, mobile usability, semantic markup, and XML sitemaps.
We will ensure that your website presents your information in the format required by major search engines to remove any friction between presentation and getting your content indexed and highly ranked.
Search engines are continuously crawling and evaluating the content on your website, so they can present their users with the best results for their queries.
After a site audit, there will likely be several things that could be improved on your current website pages, including title tags, alt text/alt tags, page content and length, headings, and more. This can include optimizing the speed of your website, the structure of your data, internal links, and cleaning up your markup.
Combined with our technical SEO services, we will ensure that your site and content are presented in the best way for Google and other search engines to “understand” your content, making it more likely to be listed at the top of the search engine results for relevant keywords.
Off-page SEO mainly focuses on factors outside of your website that can indicate relevance and importance to search engine algorithms, which will cause your site to rank higher in search engine results.
This often takes the form of creating inbound links to your website from external sites, social media marketing efforts (such as guest blogging and customer reviews), and other efforts to increase the quality and quantity of backlinks to your website.
Fresh, relevant content is a key factor for search engine rankings. Our content strategy team will help you create content on a regular basis so that your website always features new, keyword-rich pages and content for search engines to crawl and index.
Most engagements start with an assessment of your current website and SEO marketing efforts and any campaigns you’ve run in the past. We’ll perform a full scan of your existing website and provide a report on items that could be improved, including speed, title tags, alt text (alt tags), content length, broken links, mobile configuration, and more.
After the site audit is complete, we’ll review the results with you, so you understand their meaning and can decide whether the update recommendation is right for your site. We’ll also review your user personas and get a better understanding of profit centers so that we can provide more effective keyword research.
We don’t employ salespeople or high-pressure tactics. You’ll be talking with a project manager who can help you figure out exactly what your project requirements are or just give you an estimate if you already know what you need.
Let’s start with a no-pressure conversation about your project.
Call us on (301) 683-5500 or fill out our form and we’ll get right back to you.
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Choose a web design company that will partner with you to achieve your full potential in Potomac.
We are a full-service digital and web design firm that works on a range of projects, from publicly traded companies and large trade associations to sole-practitioner attorneys. Our mission is to create successful, strategic, well-tailored WordPress websites and highly effective digital marketing plans for our clients.
Whether you are seeking to create a new website, improve your SEO, or enhance your social and PPC performance, we can help move your business or organization forward with better digital efficiency and marketing results.Contact Us