SEO is the process of optimizing your website content in order to generate traffic from search engine results pages (SERPs). SEO is more than simply including keywords in content; successful SEO campaigns use a combination of technical, on-page, and off-site SEO strategies to get your site recognized and indexed to enhance your visibility.
Ensuring your website meets the technical requirements required by search engines so that they can access, crawl, interpret, and index your website without any technical issues.
On-page or on-site SEO is focused on optimizing your website pages for things like headings, content, title tags, alt text/alt tags, and internal linking.
Inbound links to your website from other sites increase the authority of your domain. Natural links from other sites give search engines confidence in your site, resulting in higher rankings.
We are a full-service digital and web design firm that works on a range of projects, from publicly traded companies and large trade associations to sole-practitioner attorneys. Our mission is to create successful, strategic, well-tailored WordPress websites and highly effective digital marketing plans for our clients.
Whether you are seeking to create a new website, improve your SEO, or enhance your social and PPC performance, we can help move your business or organization forward with better digital efficiency and marketing results.Our Process
With over a decade of experience and over 400 projects under our belt, we know a thing or two about planning and delivering successful projects.
We want things done right... so we do them ourselves. We don't outsource: all of our work is carried out by full-time, direct employees and a principal directly oversees each project.
We only succeed when our clients succeed. We act as a true partner to our clients and everything we do is with an eye to moving the needle on their marketing objectives.
An effective search engine optimization campaign uses a combination of techniques to get your site ranked higher on searches relevant to your business. Each campaign is customized depending on a client’s goals, budget, and needs.
Most engagements start with an assessment of your current website and SEO marketing efforts and any campaigns you’ve run in the past. We’ll perform a full scan of your existing website and provide a report on items that could be improved, including speed, title tags, alt text (alt tags), content length, broken links, mobile configuration, and more.
After the site audit is complete, we’ll review the results with you, so you understand their meaning and can decide whether the update recommendation is right for your site. We’ll also review your user personas and get a better understanding of profit centers so that we can provide more effective keyword research.
Keyword (or keyphrase) research is a deep analysis of relevant keywords that you should consider targeting. We’ll identify top keywords in your industry that are relevant and profitable for you.
Speed has always been an important factor in attaining high search engine rankings, but Google recently introduced some new important metrics that they are using to measure the speed and user-friendliness of websites:
We will help you ensure that your site is correctly optimized to score highly for the three key metrics Google is now tracking and using as a ranking factor for your site.
Modern search engines set out technical requirements and best practices for properly setting up your website and structuring content, including elements like structured data, mobile usability, semantic markup, and XML sitemaps.
We will ensure that your website presents your information in the format required by major search engines to remove any friction between presentation and getting your content indexed and highly ranked.
Search engines are continuously crawling and evaluating the content on your website, so they can present their users with the best results for their queries.
After a site audit, there will likely be several things that could be improved on your current website pages, including title tags, alt text/alt tags, page content and length, headings, and more. This can include optimizing the speed of your website, the structure of your data, internal links, and cleaning up your markup.
Combined with our technical SEO services, we will ensure that your site and content are presented in the best way for Google and other search engines to “understand” your content, making it more likely to be listed at the top of the search engine results for relevant keywords.
Off-page SEO mainly focuses on factors outside of your website that can indicate relevance and importance to search engine algorithms, which will cause your site to rank higher in search engine results.
This often takes the form of creating inbound links to your website from external sites, social media marketing efforts (such as guest blogging and customer reviews), and other efforts to increase the quality and quantity of backlinks to your website.
Local SEO focuses on strategies to boost your business in local geographical searches, such as the ‘local pack’ map results that often appear on Google search result pages.
We can ensure your local listings have been claimed, the data across all of the most relevant platforms matches, manage your online reviews and ratings, create Google posts, and more.
PPC advertising provides nearly immediate results, but what’s right for you? Generate better, more qualified traffic by setting up targeted audiences and identifying the appropriate ad campaigns.
Fresh, relevant content is a key factor for search engine rankings. Our content strategy team will help you create content on a regular basis so that your website always features new, keyword-rich pages and content for search engines to crawl and index.
You’re getting traffic to the page, but it doesn’t convert. Heatmaps/journey tracking allows you to understand what content visitors are reacting to positively or not interacting with at all so that adjustments can be made to the page. While not necessary for every SEO engagement, it’s a great way to optimize the user experience for your SEO traffic and understand how users interact with your site to help increase conversions.
Each month we’ll provide you with an easy-to-understand, custom report based on third-party data. In addition to the report, we’ll provide a summary of the results, call out the most salient numbers, and notify you of any strategic changes we’d like to make based on the results.
Using information from analytics, heatmaps, and A/B testing, we can pinpoint and identify areas that need improvement on your website and implement those changes to increase the number of inquiries or sales that you receive.
Sometimes seemingly simple things, like changing the color of a button or the wording of a heading, can significantly impact the behavior of visitors to your website.
The great thing about websites compared to other marketing mediums is that these changes can be implemented and refined in real-time, so you can continuously improve the performance of your website as you collect more data.
You may receive a Google Penalty if they detect what they deem to be unnatural links pointing to your website or spammy content. These penalties can result in the position of your website being suppressed or completely removed from search results.
Most SEO campaigns involve some element of link building, and we often resolve these issues for clients that have previously used another SEO firm. In fact, we have a 100% success rate in restoring listings for our clients.
If you have received notification of a manual action or your website has disappeared from the results, get in touch.
SEO competitive analysis is a powerful strategy to help you rank higher than your competitors by analyzing their site and what’s working for them, and then leveraging this knowledge to reverse engineer the most successful elements and tactics to improve your own SEO campaign.
Whether you’ve been trying to do it yourself with limited success or you’re disappointed in your current provider, we can help you with digital marketing campaigns designed to grow your brand online and make your life easier.
Let’s start with a no-pressure conversation about your goals.