Process

Making the complex simple.

We’ve spent the last decade refining our process to achieve the best results while ensuring each client feels knowledgeable, supported, and confident in the decisions and progress being made.

We break all of our projects into five main phases, with each phase designed to be a foundational block for the next one. The phases help break down large, sometimes vague, or overwhelming concepts into understandable pieces to create manageable steps to achieve your digital overhaul.

Dupont Creative took the complicated and uncomplicated it for us. They walked us through every step and made quick work out of a project that could have taken much longer.

They were all incredibly helpful and know their stuff. Flexible, easy to work with, and most importantly, delivered our project on time and within budget. A real pleasure to work with!

— Allison Pritchard, Global Recruitment Marketing Manager, Science Magazine

Phase 1: Discovery & Strategy

Our projects start with detailed research and a deep understanding of your brand. First, we'll have you fill out a questionnaire to help us get started. We'll then study your existing website, analytics, and competitors. We'll combine all of that information and develop a set of questions that we will go through at a stakeholder meeting to dive into the details of your business, including current pain points, growth plans, profit centers, user personas, and more.

Phase 2: Navigation & Content

Armed with the details from our discovery, we'll create a new site map for your review. Once approved, we'll move content into the new page structure so you can see the way your pages and text relate to each other. We can also help you copy edit to ensure better performing content that meets web best practices. Purposely devoid of any design, this approach allows you to focus on user pathways and messaging.

Phase 3: Wireframes & Design

Once we know how your navigation works and your content flows, we'll have a meeting devotedly solely to your design. After the meeting, we'll create wireframes to show how we envision the site working, and to ensure that all the elements you wanted on the site are accounted for. We'll review these together to make sure you agree with the approach, and then we'll create full mockup designs using the wireframes as a roadmap. Together, we will revise the designs until you're ready to move forward.

Phase 4: Build & Test

After design approval, we'll create a beta website for your review. After any necessary revisions, such as final image swaps or content refinement, we'll complete mobile configuration and test across a variety of browsers to ensure a consistent experience for your visitors no matter how they access the site.

Phase 5: Lessons & Launch

The new site has launched and lessons have made you an editing wiz, but our relationship doesn't have to end there. We can also help you with technical website management, SEO, and digital marketing.

What happens after launch?

We’re here to support you through the transition process, ensuring you feel supported when your new website launches.

Training Sessions

We’ll make sure you feel confident editing your new website, whether that’s adding new content, designing a new page, or swapping out an image. All of our websites come with a live lesson session as well as a lesson recording for your records.

Warranty Period

Each site is rigorously tested on different browsers and devices before launch, but if something slips through the cracks we’ll fix it as part of the warranty.

Management

Need someone to maintain your site? Have rolling changes you envision making? We have several ongoing management plans to ensure your site stays secure, is backed up, and is supported on an ongoing basis.