Are you doing your own digital marketing?

Creating consistent, on-brand, on-trend campaigns are the key to success.

Do you own a business or run an organization that needs a strategic and consistent digital marketing campaign? Perhaps you’ve been haphazardly doing it yourself, throwing it at an intern, or having different team members pick up the slack as they have time.

Are you doing your DC digital marketing in-house?

If you’re currently managing your digital marketing, do you consistently:

• Create fresh content in a consistent voice?
• Post on the most optimal days and times?
• Research and refine high-performing hashtags?
• Stay on top of trends and platform updates?
• Engage with your subscribers?
• Engage with new accounts to expand your reach?
• Manage your ad audiences?
• Utilize all the different digital marketing avenues?

If you can’t confidently say yes to all of the above, you should consider the difference an experienced DC digital marketing firm can make to your campaigns.

Creating a consistent voice throughout your digital marketing.

No matter which platforms you’re using, make sure you’re creating a consistent tone and content that is authentic to each platform. Be true to who you are: you may admire edgy accounts, but if your content isn’t funny, or your audience isn’t primed to accept it, it won’t work and could even do brand damage.

Don’t try to make your brand something it isn’t.

Content: The key step to successful digital marketing.

Creating new, fresh, relevant content can be hard, especially when it’s just one of the many things you have on your to-do list. When it comes to content, consistency isn’t only key, it’s vital. Keep your branding, posting, and voice consistent across your organization and the different channels you may be using.

Keep that content interesting and on-trend.

You’ve worked hard to make sure your content is consistent and on-brand, but is it interesting? Do you keep it fresh and ensure it offers value to your followers? Are you changing it up depending on the platform you’re using?

Understanding who your followers are and what they’re looking for by engaging with you will help your account stay relevant to your audience.

Sound overwhelming? We can help.