Get recommended by AI, increase visibility, drive qualified leads
Effective Generative Engine Optimization increases your brand’s visibility across AI platforms, builds authoritative citations, and captures high-intent traffic from users who trust AI recommendations. GEO delivers measurable ROI by ensuring your brand gets discovered, cited, and recommended by tools like ChatGPT, Claude, Gemini, and Perplexity for research and purchasing decisions.
While competitors scramble to understand this new landscape, we’re already delivering results for DC-based law firms, healthcare organizations, trade associations, and professional services firms who recognize that the future of search is here. Early adopters are already seeing substantial growth.
Generative Engine Optimization (GEO) is the practice of optimizing your digital presence so that AI-powered search tools and large language models cite, recommend, and feature your business in their responses. Unlike traditional SEO that focuses on ranking in Google’s blue links, GEO ensures your brand appears in AI-generated answers, summaries, and recommendations.
As users increasingly turn to ChatGPT, Claude, Perplexity, Google’s AI Overviews, and Bing Copilot for research, GEO has become essential for businesses that want to maintain visibility and authority in their industry.
Over 60% of professionals now use AI tools for research and decision-making, including your potential clients researching law firms, healthcare providers, consultants, and B2B services in the DC area.
AI engines synthesize information differently than traditional search engines. If your content isn’t optimized for AI comprehension and citation, you’re invisible to this rapidly growing audience.
Most DC businesses haven’t yet invested in GEO. Early adopters gain significant visibility advantages and establish themselves as authoritative sources before competitors catch up.
Whether you’re looking to add GEO to your existing digital marketing efforts or launch a standalone campaign to capture AI-driven prospects, we can help you establish authority and visibility across the platforms your customers use for research.
Let’s start with a no-pressure conversation about your goals and how GEO can drive qualified leads for your business.
An effective Generative Engine Optimization campaign combines technical optimization, authority building, and strategic content creation. Each GEO campaign is customized based on your industry, target audience, competitive landscape, and business objectives.
We begin by assessing how AI engines currently perceive and cite (or ignore) your business. Our comprehensive GEO audit includes:
After the audit, we’ll review findings with you and create a prioritized roadmap for improving your AI search visibility.
AI engines prioritize content from recognized authorities. We enhance your digital authority signals through:
We transform your existing content to make it citation-worthy for AI engines:
Our interactive content workshops empower your team to create AI-optimized content that drives citations and recommendations. These hands-on sessions cover:
Whether you prefer to handle content creation in-house or need full-service support, our workshops give your team the knowledge and confidence to maintain GEO momentum between campaigns.
AI engines rely heavily on structured data to understand and categorize information:
AI engines excel at answering specific questions. We create comprehensive Q&A content that positions you as the go-to source:
Understanding how competitors appear in AI responses helps us develop winning strategies:
Unlike traditional SEO, GEO requires new measurement approaches. We provide:
GEO works best alongside traditional SEO. For clients with existing campaigns, we seamlessly integrate:
Whether you’re frustrated with disappearing visibility, ready to add GEO to your current digital strategy, or starting fresh with a standalone campaign, we’ll show you exactly how to capture the prospects already using AI to research your services.
Generative Engine Optimization is the practice of optimizing your online presence so that AI-powered search tools like ChatGPT, Claude, and Perplexity cite, recommend, and feature your business in their responses. While traditional SEO focuses on ranking in search engine results pages, GEO ensures your brand appears in AI-generated answers and recommendations.
Traditional SEO optimizes for ranking positions in search results. GEO optimizes for being cited, quoted, and recommended within AI-generated responses. This requires different strategies including authority building, citation-worthy content creation, structured data optimization, and semantic relevance rather than just keyword targeting. Think of it as optimizing to be the source AI engines trust, not just a link they display.
Yes. While traditional SEO and GEO complement each other, they serve different purposes. Many prospects now bypass traditional search results entirely and go straight to AI tools for research. Without GEO, you’re invisible to this growing segment. The good news is that GEO and SEO work synergistically—we can integrate GEO into your existing campaign or run it as a standalone service.
Our GEO services optimize for all major AI search platforms including ChatGPT (OpenAI), Claude (Anthropic), Perplexity, Google’s AI Overviews, Bing Copilot, and Gemini. We also prepare your content for emerging AI platforms to ensure future-proof visibility.
Most clients begin seeing citations and recommendations within 6-8 weeks as AI models update their knowledge bases. However, GEO is an ongoing process. As AI platforms continuously update and new models emerge, maintaining visibility requires consistent optimization. Full campaign maturity typically occurs around the 6-month mark.
Professional services (law, accounting, consulting), healthcare, financial services, trade associations, and B2B companies see particularly strong results from GEO because their prospects frequently use AI tools for research and decision-making. However, any business where customers research before purchasing benefits from AI visibility.
We track several key metrics including frequency and quality of citations across AI platforms, brand mention volume in AI responses, referral traffic from AI sources, authority signal improvements, and conversion quality from AI-driven visitors. We provide detailed monthly reports showing your growing AI visibility.
Absolutely. Many clients benefit from our content workshops, where we train your team on creating AI-friendly, citation-worthy content. We teach the principles behind effective GEO content so your writers, marketers, and subject matter experts can maintain momentum between formal campaigns. We’re happy to provide either full-service content creation or strategic oversight of your in-house efforts.
Absolutely. GEO uses ethical, white-hat techniques focused on genuine authority building and quality content creation. We optimize for accurate, helpful information that establishes your expertise—exactly what AI engines and your customers want. There are no manipulative tactics or risks.
Yes. Local GEO is increasingly important as users ask AI tools for recommendations like “best estate planning attorney in Washington DC” or “top healthcare providers near Capitol Hill.” We optimize your content with local expertise, DC market knowledge, and geographic authority signals that help AI engines recommend you for local queries.
GEO campaigns are customized based on your industry, competition, content needs, and goals. We offer both standalone GEO services and bundled packages with traditional SEO. During our initial consultation, we’ll assess your situation and recommend an approach that fits your budget while delivering measurable results.
As AI search adoption grows, businesses without GEO become increasingly invisible to prospects using these tools. Your competitors who invest in GEO will be cited and recommended while you’re overlooked. Early adopters gain significant competitive advantages that become harder to overcome as AI search matures.
While we’re headquartered in DC and specialize in the Washington market, we work with clients nationwide. Our deep understanding of professional services, associations, and B2B sectors translates across markets, though we particularly excel with DC-area businesses where we understand the unique competitive and regulatory landscape.
The window for early-mover advantage in GEO is closing. Right now, most Washington DC businesses aren’t optimized for AI search—but that’s changing fast. The firms that establish authority first will dominate AI recommendations for years to come.
Schedule a complimentary GEO assessment and see where you stand compared to competitors.