The purpose of our discovery phase is to educate ourselves on the intricacies of your business and your industry, including developing an understanding of the needs of both your users and your stakeholders.
This often starts with an audit of your existing website, followed by interviews with key stakeholders, the development of user personas, and then the creation of a strategic plan. For some major projects, this might take the form of a study over a number of months. For smaller projects, it might just be an informal workshop.
Creating a full strategy for your project is a crucial component of an integrated approach. Our strategists work closely with clients to ensure their website goals are in line with the overall marketing and strategic business objectives for both short and long-term success.
Stakeholder interviews can provide invaluable insights into understanding each client’s unique requirements and defining the project’s success. Stakeholders can include a range of people, including company leadership, prominent clients or customers, or other individuals in your organization who rely on the website to achieve their business objectives.
Through stakeholder interviews, we get a better and more thorough understanding of the client from multiple perspectives to develop clearly defined needs and goals that will benefit everyone in the organization.
Do you know who your closest competitors are and what they’re doing? Having a robust brand strategy involves understanding the competitive landscape and assessing the strengths and weaknesses of your competitors. This understanding will help you focus on the things that distinguish your brand from its competitors, create a better website experience, develop more targeted digital marketing campaigns, improve search performance, and more.
User personas help guide web strategy and UX by focusing on specific goals and behaviors of target user groups, which, in turn, creates a better understanding of a visitor’s ideal experience, motivators, and goals when they use a website. This valuable information is used to develop a content strategy and related UX items, such as design and user pathways.
Successful website design and digital marketing campaigns begin with setting goals and defining key performance indicators (KPIs). KPIs are the metrics determined to be the most important for your website and digital marketing performance to better gauge success. KPIs help establish a clear connection between your online efforts and your organization’s goals by tracking your data to understand your company’s performance over time.
Let’s start with a no-pressure conversation about your project.
We don’t employ salespeople or high-pressure tactics. You’ll talk with an experienced project manager who can help you figure out exactly what your project requirements are or just give you an estimate if you already know what you need.