Social Media Audit

Stop wasting time and money on campaigns that aren’t successful.

Conducting an audit of your current social media channels is an integral part of ensuring your social media marketing plan is ahead of the game. By examining how you manage your online presence, what is working, and what is not working, we will create a strategy that will increase your social media’s impact on your business.

Gain deeper insights and set up stronger campaigns through:

Identifying competitor strategies and performances
Evaluating your metrics to date
Defining the goals you want to achieve
Creating a plan of action to achieve your goals

Analyze My Social Media

Make the most out of your social media presence with a DC social media audit.

We will create a social media audit that answers important questions, such as:

Who are our biggest competitors? How do we stack up against their channels?
Are hashtags and other identifiers being utilized appropriately?
Why are we using a particular social account?
Why do we want to use this social account?
What are our KPIs to gauge progress?
What are our goals for this social media platform?
Are your target markets using this account?
Who is currently interacting with your account?
What types of posts perform the best?
What are influencers in my industry doing on this platform?
Would advertising efforts help achieve my goals?

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Real Results

YOY DC-Based Nonprofit Social Media Campaign Results

101%

Increased Instagram engagement

54%

Increased Twitter brand awareness

28%

Increase in Instagram followers

Find and Analyze Your and Your Competitor Profiles

We will review your competitors as well as your existing profiles, digging into data to see how each is performing overall.

Identify Top Performing Content

Improve the content strategy on your channels by analyzing your top posts. We’ll identify what has the most significant engagement and impact so that we have a clear idea of what type of content is working on each channel.

Define Your Audience

Creating a persona based on who follows and is most engaged with your accounts can shed light on expanding your audience and fine-tuning any existing audience personas.

Create a Strategy

After identifying goals, personas, top content, competitors, weaknesses, and more, it's time to create a full strategy designed to improve your account performance.