Content and UX strategy involves planning, creating, and managing content using human-centered design principles. It is the concerted effort to present content in a meaningful, useful, and relevant context within the user experience so that the appropriate content reaches the right people in the right places.
Content is the foundation for your website and ongoing marketing. It sets the tone for design, is crucial for conversion rates, and is a critical component of SEO. Website content quality can degrade quickly, and websites can easily become bloated with outdated and irrelevant content without a solid content strategy in place. Combining these moving parts and creating a cohesive execution strategy can create a better user experience and increase the lifespan of your website.
Comprehensive content strategies plan for:
It is always tempting to skip straight to the design phase, but the best websites are designed around content rather than the other way around. It is what separates a custom design from a ‘fill-in-the-blank’ template.
Ideation and UX planning will cover:
Content inventory and migration go hand in hand with content strategy, and moving to a new website is a great opportunity to take stock of all of your website content. We’ll help you evaluate your content, create a detailed transfer plan, and migrate from Drupal, WordPress, and other content management systems into your new website. Many times the migration can be automated. For content that may not be important enough to migrate, we can set up an archive so that your historical content is still available if it’s ever needed.
Let’s start with a no-pressure conversation about your project.
We don’t employ salespeople or high-pressure tactics. You’ll talk with an experienced project manager who can help you figure out exactly what your project requirements are or just give you an estimate if you already know what you need.