Paid Search

Instantly drive targeted traffic with a managed PPC campaign.

Pay-per-click (PPC) advertising is a type of online advertising based on the concept that you pay each time a visitor clicks on your ad. It is the most affordable way to immediately increase targeted traffic to your website. However, if you get your audience, goals, or messaging wrong it’s one of the fastest ways to exhaust your marketing budget for very little reward.

We have experience creating targeted, expertly crafted PPC campaigns, including:

Google PPC/Google Ads (formerly Google AdWords)
Google Ad Grants
Microsoft Advertising (formerly Bing Ads)
Paid Social Media Advertising

Real Results

High-End Jewelry Brand

57%

Reduction in cost-per-click

42%

Increase in click-through rate

38%

Increase in conversions

Getting started with PPC ads:

1. Perform an Audit

Before we get started we'll perform a full audit, including current click-through rates, conversion rates, quality score, cost per acquisition, missed opportunities, and more.

2. Set Goals

After the audit is complete, we'll work with you to define your PPC goals to achieve optimal campaign performance.

3. Create a New Campaign

We'll combine your goals with the results of the audit to cut out non-converting traffic, revise ads to maximize your click-throughs, and work to reduce the cost of conversion while increasing the actual number of clicks.

4. Monitor, Report, and Refine

All campaigns need to be consistently monitored and refined to max out your returns. Each month we'll provide customized third-party reports along with an easy to understand summary of the campaign metrics.

Google Ads

Whether it’s keywords, display ads, shopping ads, or YouTube ads, Google Ads are fast, targeted, and can have an extremely high ROI when set up appropriately. We’ll make sure we:

Find the keywords your customers are searching
Develop high-quality and persuasive ad copy and visuals
Create targeted personas and geographic audiences
Manage your costs and increase your conversions

Google Ad Grant Management

Does your nonprofit qualify for a Google Ad Grant? We’ll help you get approved through the Ad Grants pre-qualification process and make the most of the free, $10,000/month in-kind Google Ads advertising once you qualify.

Google Ad Grant

Microsoft Advertising

While most searches occur on Google, don’t discount advertising with Microsoft. Their network includes Bing, Yahoo and MSN, which can be an excellent way of expanding your niche, particularly for expensive PPC keywords.

You can also import your Google Ads campaign into Microsoft Advertising; if their platform is right for you, set up can be a quick and easy process.

Retargeting/Remarketing

Ad remarketing or retargeting is a technology that enables your PPC ads to follow potential customers across the web once they’ve visited your website or engaged with your content. Remarketing is extremely cost-effective and drives conversions with visitors that are already familiar with your brand. We’ll help you create campaigns designed to re-engage your website visitors.

Social Media Ads

Social media ads are an extremely effective way to reach new customers by targeting specific social media platforms, interests, age groups, sex, geographic locations, income levels, and more. We will create and test content, audience groups, where the ad appears, and visuals to increase results, and then continually refine the audience based on the results.

Social Media Ads

Turbocharge your digital marketing

Whether you’ve been trying to do it yourself with limited success or you’re disappointed in your current provider, we can help you with digital marketing campaigns designed to grow your brand online and make your life easier.

Let’s start with a no-pressure conversation about your goals.