Analytics & Insights
/ Services / Digital Strategy /
Data is at the core of everything we do. It is essential to ensure that your website and other online properties are correctly recording traffic so you are working with the most accurate data when you make critical decisions, such as allocating marketing budgets or renewing campaigns.
Whether you need assistance in implementing analytics on a site, want to verify that your website is collecting the right data, or you want to know which parts of your website are supporting your business objectives and what needs attention, our Google Analytics certified team can set you up with the correct tools and help you analyze the data that they collect.
The first step is to ensure that Google Analytics is properly installed and configured on your website to ensure that visits and conversions are being accurately tracked. Our deep experience allows us to quickly identify issues with your current installation that might affect the data’s integrity.
We will work with you to get the most out of Google Analytics, including setting up custom dashboards, tracking social media activity, tracking individual campaigns, and ensuring that your reports are as accurate as possible to provide you with the insights you need to assess the performance of your marketing activities.
Tags are small pieces of code used for various purposes, including recording website analytics, social media activity, and other interactions on your website.
We recommend our clients use Google’s free Tag Manager – it is one of the most flexible tools on the market and allows you to manage tags from all of your vendors without needing to wait for your development team to deploy, configure, and test code.
Once you are accurately collecting data, our team will work with you to interpret the results and use them to continuously perfect your marketing efforts, influenced by real-world data.
Harnessing the real-world data will allow us to hone and refine your website and marketing materials to increase conversion rates and ultimately make your marketing dollars work more effectively.
Optimization ServicesBeyond tracking visits, we can expand your toolkit to include a range of useful monitoring and reporting services to help you keep your website compliant with industry-specific regulations (for clients in regulated industries such as law, finance, or medicine) and broader issues, such as making sure new content is correctly formatted to meet accessibility best practices.
Additional analytics reports can include:
Let’s start with a no-pressure conversation about your project.
We don’t employ salespeople or high-pressure tactics. You’ll talk with an experienced project manager who can help you figure out exactly what your project requirements are or just give you an estimate if you already know what you need.