Our conversion rate optimization services are designed to help you extract the most value out of every single visit to your website.
Both search engines and end users expect your website to run like a well-oiled machine. A slow, poorly optimized website will cost you search engine listings, and the visitors that do arrive at your site will abandon it if it loads slowly or is hard to navigate.
Conversely, a well-optimized website will load quickly, and efficiently prompt visitors to take a specific action: learn more, become a subscriber, submit an inquiry, or make a donation.
It has been proven that each second of delay reduces customer satisfaction by 16%, and over 25% of visitors will abandon a website that takes more than 4 seconds to load.
Many websites suffer from slow load times due to poor quality hosting or substandard coding. It’s easy to fix with a technical audit, and the results are often dramatic. Not only will technical optimization improve your search engine rankings, but your conversions will increase exponentially. It’s a win-win.
This is often a one-off service, usually combined with our ongoing hosting management to ensure that once your website has been optimized, it stays that way.
Search Engine Optimization
Our SEO team will work with you to improve the technical setup of your website to ensure that search engines can fully index your content.
With the technical setup complete, we will help you research and implement the correct content strategy to get your pages ranked as highly as possible for the keywords that will attract the most qualified visitors to your pages.
Getting visitors to your website is only part of the equation. Once they get there, your content needs to be intuitively structured and your calls to action need to clearly guide visitors through the process you wish them to take.
Your website is constantly collecting valuable information from your visitors. By analyzing data and setting up tests, we can discover the best opportunities to improve your content and conversions.
Using data from previous improvements, we will continuously work to refine your content and layouts to ensure that you are converting as many visitors as possible into leads and paying customers.
It all starts with a free initial consultation
We will review your current site analytics, if you have them, and come up with an action plan to improve your website performance.
For clients with more complex requirements, we start off with a full, paid audit. This gives you a 360-degree view of what is working and what needs improvement, which can be used as the basis of a comprehensive plan to revitalize your online presence. In the past, this has been particularly useful for clients who have purchased an existing business or newly appointed marketing managers.
Either way, we can help you assess if it is worth refining what you currently have, or if you would be better starting from scratch. Usually, we are able to salvage data and work from even the worst websites.
Let’s start with a no-pressure conversation about your project.
We don’t employ salespeople or high-pressure tactics. You’ll talk with an experienced project manager who can help you figure out exactly what your project requirements are or just give you an estimate if you already know what you need.