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Science Magazine

The Science family of journals is published by the American Association for the Advancement of Science (AAAS), the world’s oldest and largest general science organization.

We first partnered with Science: For Advertisers in 2017, when their advertising content was limited to a single page on the main Science website that didn’t clearly explain the wide range of advertising options available. We developed a dedicated website with intuitive navigation, clear messaging, and a design focused on helping both clients and sales reps easily find the information they needed.

Building on the success of that launch, Science: For Advertisers returned to Dupont Creative to refresh the site’s design, ensuring it remained modern, engaging, and aligned with their evolving brand.

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What we did:

<em>Science</em> Magazine website design detail

The Solution

The latest iteration of the website had three main goals: streamlining the navigation, simplifying the pages that had accumulated over the years, and modernizing the appearance through a comprehensive redesign with the integration of some light animation.

We started by restructuring the navigation and consolidating pages. Following that, we collaborated with the SCIENCE: For Advertisers team to create a design that better aligned with their main website while preserving its distinct identity, all while keeping their unique goals at the forefront.

The revamped site guides clients to distinct services more effectively, establishing a better environment for sales representatives. Importantly, these enhancements were implemented while maintaining ease of in-house updates, ensuring a user-friendly and straightforward management process.

Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom fields repeaters) to ensure clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

As products and services change and update Science: For Advertisers can quickly edit, add, and remove site content.

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CRM Integration

Link your web forms to record new leads and update existing records to keep your CRM system up-to-date.

Tighter integrations can include login areas, subscriptions, and two-way content links between systems.

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Interactive Timeline

Showcase your history with an interactive experience.

Engage your audience with a visual representation of your timeline that has been designed to convey information in a way that encourages people to interact with it.

Science: For Advertisers uses their interactive timeline to highlight their organization’s numerous scientific achievements.

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See What Custom Can Do For You.

Your site needs to be well-planned, well-executed, and reliable across all browsers and devices. Ensure your site is easy to update, drives conversions, and captures your story.

With a focus on strategy, custom design, and flexibility, Dupont Creative is here to help.