A few years prior to working with Dupont Creative, The Choice underwent a website redesign with a different company. Unfortunately, the results were less than satisfactory. Although the site was built on WordPress, making even basic updates was difficult, and the design felt outdated. The previous developer’s slow response times meant that necessary updates were often delayed, causing the website to become stagnant. The overall look failed to represent The Choice’s brand effectively; the colors were dull, the content was dense and hard to read, and the site lacked the modern feel needed to connect with their audience.

Seeking a fresh start, The Choice approached us for a full rebrand, including a new logo, new colors, and new content.

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What we did:

The Choice website design detail

Our goal was to create a website that reflected The Choice’s vibrant, forward-thinking identity. Collaborating with our partner, we developed a bold new logo, energized the color palette, streamlined content for readability, and designed a flexible site that their team could easily update.

We also focused on refining their messaging. The Choice felt that their previous site lacked clarity around their process and wanted their services to be easily understood. Together, we crafted a clear, cohesive voice and implemented it throughout the site. Once the messaging aligned perfectly with their vision, we moved into design. By the end of the project, The Choice had a website that not only showcased their brand compellingly but also empowered them to make updates seamlessly, keeping their online presence relevant and engaging.

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