Trade Pacific Law

Trade Pacific’s special focus on international trade compliance, export controls, and economic sanctions provides a depth of experience and expertise that helps to better serve their clients, especially in AD/CVD proceedings brought by U.S. industries against producers and exporters in the Asia-Pacific region, and for companies selling controlled goods in Asia and around the world.

Trade Pacific’s website was outdated, but, perhaps more importantly, it was not very mobile-friendly and was difficult to update internally. As many of their clients are located in Asia, it’s mission-critical that the website performs well on all types of mobile devices. In addition, the site had put very little emphasis on SEO, and some of the main content was difficult for visitors to find.

Trade Pacific was looking for a new website that was flexible, mobile-friendly, and a better online representation of who they are as a firm.

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What we did:

The Solution

The goal was to make the site modern, bold, and visually striking to better appeal to an international audience, and to set Trade Pacific apart from its competitors. As opposed to old-fashioned margins, the new Trade Pacific website makes use of a more modern full-width design and utilizes bold, branded colors throughout. As a growing firm (Trade Pacific has gone from the original sole practitioner in 2004 to over 18 associates today), it was important for Trade Pacific to easily add and edit their biographies as needed through a custom built, fill-in-the-blank WordPress post type.

The new site also places a much heavier emphasis on past clients and experience. As opposed to a simple text list that’s easy to miss, the new website breaks apart the categories into unique pages and provides visual elements to support the content for non-native English speakers.

The website works flawlessly across devices and makes navigation simple and clear, while the vibrant design further showcases Trade Pacific online.

Biography Pages

Feature team members, board members, leadership, and more.

Utilizing a drag-and-drop ordering system, and a fill-in-the-blank page editor, quickly add and remove biographies.

For professional services, biographies are a key component of the website. Trade Pacific’s flexible biography grid allows them to quickly and easily keep their team page up to date.

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Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom fields repeaters) to ensure clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

Trade Pacific can now update their pages as needed to keep the website up-to-date.

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Copy Editing

Bring your content to life through copy editing.

Most websites have baseline information that’s relevant and complete. By copy editing content the site will be more impactful, helping to get across relevant information faster.

Trade Pacific completely revamped the website content for a fresh start.

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Courting an International Market

With the majority of clients currently coming from Asia, Trade Pacific focused on creating a modern, professional appearance that utilized more imagery to assist in any language barriers.

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Shulman Rogers is a well respected law firm headquartered in Potomac, Maryland, with offices throughout the DMV region.

Experience matters

With hundreds of projects spanning dozens of industries, our team is ready to push you forward online.

Let’s start with a no-pressure conversation about your project.

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