Powered by the NFL’s Players Association, The Players Trust is an organization committed to the well-being of former NFL players as they transition into their post-career lifestyle.
The Trust needed a site that would engage new players, clearly communicated the extensive resources The Trust offers, and ensure that there was a straightforward pathway for new players to enroll. In addition, the site is an essential tool for keeping existing members engaged with each other and with The Trust. Finally, the new website needed to be simple for the in-house membership and marketing teams to keep updated. With more than 50% of all visits coming from mobile devices, a streamlined mobile site was vital to the success of the website.
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