CENTERS

CENTERS is the only campus center management company in the US that encompasses sports venues, recreation and wellness facilities, student centers, performing arts venues, and conference facilities.

The CENTERS website was over a decade old, had confusing navigation, and the content and style desperately needed a refresh. Having previously worked with CENTERS’ parent company, Brailsford & Dunlavey, on their website redesign, we were thrilled to work with the organization again.

Visit Site

What we did:

The Solution

Recognizing the dual purpose of the site as a tool for both sales and employee recruitment, we started the project by conducting extensive interviews with existing clients and stakeholders to better understand what was most important to potential new clients and the CENTERS leadership team. We then did a comprehensive audit of content and navigation, coupled with meticulous copy editing. We also created gated content to help with lead generation.

After overhauling the website’s strategic foundation, we moved on to the visual revamp. We introduced a fresh aesthetic, incorporating new fonts and accent colors to modernize the brand and enhance its appeal. Transitioning to WordPress ensures that CENTERS can easily adapt to future changes and maintain a dynamic online presence.

This transformation positions the CENTERS website as a powerful and engaging marketing tool for attracting new clients and recruiting top talent.

Interactive Maps

Showcase your information in a fun and impactful manner.

Interactive maps are the perfect tool to increase engagement and are an excellent way to distribute large amounts of information in an interesting way.

CENTERS uses an interactive map to highlight some of their featured clients.

Explore Content Strategy

Faceted Search

Improve searchability and SEO and simplify the visitor experience by ensuring your content is easy to find.

Faceted search adds specific, relevant options for visitors to search by, which helps refine their search results. The links created also assist with search engine optimization.

Explore WordPress Development

Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom field repeaters) so clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

Explore WordPress Development