Shulman Rogers is an well respected law firm headquartered in Potomac, Maryland, with offices throughout the DMV region.
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Shulman Rogers previously redesigned their website but wanted better results. A combination of poor project management and execution had left them with an inadequate website with design, editing, and user experience issues.
The firm partnered with Dupont Creative to clean up the design, re-engineer the backend, and make the site perform better for users and editors.
Visit Site
Shulman Rogers’ objective was to collaborate with an agency capable of rectifying the design and performance issues with minimal disruption.
After thoroughly auditing the content on the existing website, we formulated a plan to restructure the website. We built a new WordPress website and migrated all the content into the new installation, remediating various formatting and accuracy issues along the way.
It was particularly important to improve search on the website. Given Shulman Rogers’ size and scope of services, we carefully implemented search functionality, allowing visitors to find services, industries, or lawyers.
The new site is more streamlined, faster, easier to search, straightforward to edit and is already delivering significant marketing performance improvements.
Shulman Rogers is able to add and remove team members and edit bios using a fill-in-the-blank page editor.
With a few simple clicks, they can also associate attorneys to the correct practice areas for the advanced search feature.
Explore WordPress Development
We performed a WordPress to WordPress migration to replicate the feed content of the website while taking the opportunity to update the design and UX of the website.
Migrations and Replatforming
With numerous attorneys and practice areas, we strategically planned then created custom search functionality to help visitors find relevant information quickly.
Explore WordPress Development
Improve searchability and SEO and simplify the visitor experience by ensuring your content is easy to find.
Faceted search adds specific, relevant options for visitors to search by, which helps refine their search results. The links created by the facets also assist with search engine optimization.
Shulman Rogers produces a variety of content and practice area alerts; faceted search allows their visitors to quickly find what they’re looking for.
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