Walsh Colucci, aka ‘The Land Lawyers,’ have built a reputation for their in-depth expertise and were named a U.S. News & World Report and Best Lawyers® 2021 Best Law Firms.

With a template website originally built in 2012, Walsh Colucci needed a fresh start with a site that was user-friendly, mobile-friendly, and did a better job of highlighting new content. It was also important that the new site be focused on organic SEO to help drive new traffic to the firm and broaden their audience.

The marketing team wanted to move to a custom WordPress website for more editorial control.

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What we did:

Walsh Colucci website design detail

The Solution

Walsh Colucci had an overall aesthetic in mind that they needed help refining, including fonts, colors, and a general style they wanted to create.

Dupont Creative held several strategy meetings with key stakeholders to better understand each department’s unique needs. From there, we were able to work together to distill the goals into a more intuitive navigation and site flow.

A key piece of the website redesign was creating an attorney library, where clients can search by office location, practice area, position, or keyword. In addition, key attorneys can be tagged to relevant practice areas to further highlight the practice group leaders. Each attorney has a flexible bio that can be created and edited quickly by Walsh Colucci’s marketing team.

Faceted Search

Faceted Search

Faceted search adds specific, relevant options for visitors to search by, which helps refine their search results. The links created also assist with search engine optimization.

Walsh Colucci uses faceted search on their professionals page for a more streamlined search experience.

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Custom Taxonomies

Custom Taxonomies

Link related content together in order to structure large amounts of content in a logical and well-organized way.

Dupont Creative has years of experience creating custom taxonomies to help visitors find related content and to improve onsite SEO.

Walsh Colucci links relevant professionals, news, and case studies to their service pages.

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Looping Video

Looping Video

Grab visitor attention with a captivating looping video.

People respond positively to visual content; utilizing smash cut or looping video on your website is a great way to visually entice your visitors to explore the site further.

Walsh Colucci utilizes looping video of downtown Rosslyn to visually represent that they are a specialist Northern Virginia law firm.

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Drag-and-Drop Editing

Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom fields repeaters) to ensure clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

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After
Before

Dynamic Website Information

The Land Lawyers have a lot of great information to highlight. With their new tagging capabilities they are able to showcase their work in multiple places on the website for a more dynamic experience.

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