Walsh Colucci, aka ‘The Land Lawyers,’ have built a reputation for their in-depth expertise and were named a U.S. News & World Report and Best Lawyers® 2021 Best Law Firms.

With a template website originally built in 2012, Walsh Colucci needed a fresh start with a site that was user-friendly, mobile-friendly, and did a better job of highlighting new content. It was also important that the new site be focused on organic SEO to help drive new traffic to the firm and broaden their audience.

The marketing team wanted to move to a custom WordPress website for more editorial control.

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Walsh Colucci website design detail

The Solution

Walsh Colucci had an overall aesthetic in mind that they needed help refining, including fonts, colors, and a general style they wanted to create.

Dupont Creative held several strategy meetings with key stakeholders to better understand each department’s unique needs. From there, we were able to work together to distill the goals into a more intuitive navigation and site flow.

A key piece of the website redesign was creating an attorney library, where clients can search by office location, practice area, position, or keyword. In addition, key attorneys can be tagged to relevant practice areas to further highlight the practice group leaders. Each attorney has a flexible bio that can be created and edited quickly by Walsh Colucci’s marketing team.


Dynamic Website Information

The Land Lawyers have a lot of great information to highlight. With their new tagging capabilities they are able to showcase their work in multiple places on the website for a more dynamic experience.

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