SIA’s mission is to advance policies that will help the semiconductor industry grow and unite their members around common challenges.

They wanted to upgrade their website design to be cutting edge and more representative of an association that counts industry-leading technology firms as its members. While redesigning the site was a high priority, SIA also needed to overhaul their navigation and messaging, add functionality such as a member login area, and improve their in-house editing capabilities.

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Semiconductor Industry Association website design detail

The Solution

After reviewing SIA’s analytics and target audiences, we worked closely with the marketing and communications team to overhaul the navigation, creating an intuitive experience for their target audiences: members, policymakers, and industry stakeholders. We then edited the content to be easier to read and to better align with web content best practices.

Dupont Creative developed an engaging WordPress website tailored to fit all of the unique needs of SIA and their different audiences while ensuring the site remained straightforward to update in-house.

The final website includes a member-only login area, various interactive elements including maps and timelines, and a complex resource library.

SIA now has a robust and multifaceted tool that helps them communicate with their stakeholders and further their mission.


Before and After


Increase in pageviews.


Increase in average time on site.


Increase in organic search.

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