Semiconductor Industry Association

The Semiconductor Industry Association (SIA) is a membership organization made up of some of the most innovative companies in the world.

SIA’s mission is to advance policies that will help the semiconductor industry grow and unite their members around common challenges.

They wanted to upgrade their website design to be cutting edge and more representative of an association that counts industry-leading technology firms as its members. While redesigning the site was a high priority, SIA also needed to overhaul their navigation and messaging, add functionality such as a member login area, and improve their in-house editing capabilities.

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What we did:

Semiconductor Industry Association website design detail

The Solution

After reviewing SIA’s analytics and target audiences, we worked closely with the marketing and communications team to overhaul the navigation, creating an intuitive experience for their target audiences: members, policymakers, and industry stakeholders. We then edited the content to be easier to read and to better align with web content best practices.

Dupont Creative developed an engaging WordPress website tailored to fit all of the unique needs of SIA and their different audiences while ensuring the site remained straightforward to update in-house.

The final website includes a member-only login area, various interactive elements including maps and timelines, and a complex resource library.

SIA now has a robust and multifaceted tool that helps them communicate with their stakeholders and further their mission.

Interactive Maps

Showcase your information in a fun and impactful manner.

Interactive maps are the perfect tool to increase engagement and are an excellent way to distribute large amounts of information in an interesting way.

SIA utilizes interactive maps to highlight semiconductor manufacturing in the US.

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Custom Taxonomies

Link related content together in order to structure large amounts of content in a logical and well-organized way.

Dupont Creative has years of experience creating custom taxonomies to help visitors find related content and to improve onsite SEO.

SIA is able to selectively tag and filter their news, insights, and reports.

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Login Area

SIA’s subscribers can access restricted content behind a password wall, integrated with their CRM system.

Members can update passwords, while editors can create and disable accounts, creating a streamlined management system.

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Explainer Video

Tell your story in a compelling way.

Explainer videos focus on delivering information and understanding in a fun, unique manner. They are concise, focused, and efficient, and appeal to a wide audience.

SIA utilized their explainer video to further highlight the various ways semiconductors are crucial to the American economy.

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Interactive Timeline

Showcase your history with an interactive experience.

Engage your audience with a visual representation of your timeline that has been designed to convey information in a way that encourages people to interact with it.

SIA uses their interactive timeline to further illustrate the importance of semiconductors.

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