When AWMF started a few years ago, they created a website for the organization on Squarespace. They felt the design was generic, but the main problem was that the functionality available within their template wasn’t fulfilling all of their needs, a problem that grew as the organization continued to develop.

They needed a digital partner that would help focus on the long term growth and planning of the website, while creating something that they would be able to edit and add to quickly and easily in-house.

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What we did:

Andrew W. Marshall Foundation website design detail

The Solution

Our initial focus was on strategically planning the structure of the data and navigation on the website to accommodate near-term and future expansion, while ensuring that AWMF’s content is properly structured and easy to update. We worked closely with AWMF to update the content to ensure that it was clear and accessible to everyone interested in the foundation.

The team wanted a modern, futuristic and streamlined design that minimized the use of stock photography and relied on colors and movement to provide visual interest.

We used vivid colors, subtle movement, and animation for an engaging design that amplified their messaging by really focusing the design around the site’s content. Site features also include faceted search, filtering, tagging, and advanced custom fields; in addition to the sleek design AWMF was seeking, the site is now far easier to use and to update moving forward.

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Custom Taxonomies

Custom Taxonomies

Link related content together in order to structure large amounts of content in a logical and well-organized way for your visitors.

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Copy Editing

Copy Editing

Bring your content to life through copy editing.

Most websites have baseline information that’s relevant and complete. By copy editing content the site will be more impactful, helping to get across relevant information faster.

As the style of AWMF’s website was drastically changing, especially their headings, we focused on creating copy that worked seamlessly with the new design.

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Biography Grid

Biography Grid

Feature team members, board members, leadership, and more.

AWMF is able to add and remove team members, as well as utilize drag-and-drop ordering system, and a fill-in-the-blank page editor.

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Drag-and-Drop Editing

Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom fields repeaters) to ensure clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

Using block editing ensures AWMF can continue to edit and create new pages in a consistent and mobile friendly style.

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Faceted Search

Faceted Search

Improve search functionality and simplify the visitor experience by ensuring your content is easy to find.

Faceted search adds specific, relevant options for visitors to search by, which helps refine their search results. The internal links created by the facets also assist with search engine optimization.

AWMF produces a variety of content; faceted search allows their visitors to quickly find what they’re looking for.

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Donations

Donations

Increase donations from your most engaged audience: visitors to your website.

An online donation page is an easy, secure way of increasing your donations. We can help you set up a payment gateway or integrate your existing one into a donation form on your website.

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After
Before

Focusing on the Future

AWMF found Squarespace to be a quick solution in their startup phase, but as the organization grew the constraints of the system were evident. Many updates were time-consuming and involved duplicative, manual updates across several sections.

The new website combines extremely flexible editing functionality with a striking design specifically planned to accommodate future expansion.

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Experience matters

With hundreds of projects spanning dozens of industries, our team is ready to push you forward online.

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