When AWMF started a few years ago, they created a website for the organization on Squarespace. They felt the design was generic, but the main problem was that the functionality available within their template wasn’t fulfilling all of their needs, a problem that grew as the organization continued to develop.

They needed a digital partner that would help focus on the long term growth and planning of the website, while creating something that they would be able to edit and add to quickly and easily in-house.

Visit Site
Andrew W. Marshall Foundation website design detail

The Solution

Our initial focus was on strategically planning the structure of the data and navigation on the website to accommodate near-term and future expansion, while ensuring that AWMF’s content is properly structured and easy to update. We worked closely with AWMF to update the content to ensure that it was clear and accessible to everyone interested in the foundation.

The team wanted a modern, futuristic and streamlined design that minimized the use of stock photography and relied on colors and movement to provide visual interest.

We used vivid colors, subtle movement, and animation for an engaging design that amplified their messaging by really focusing the design around the site’s content. Site features also include faceted search, filtering, tagging, and advanced custom fields; in addition to the sleek design AWMF was seeking, the site is now far easier to use and to update moving forward.


Focusing on the Future

AWMF found Squarespace to be a quick solution in their startup phase, but as the organization grew the constraints of the system were evident. Many updates were time-consuming and involved duplicative, manual updates across several sections.

The new website combines extremely flexible editing functionality with a striking design specifically planned to accommodate future expansion.

Explore more projects

Experience matters

With hundreds of projects spanning dozens of industries, our team is ready to push you forward online.

Let’s start with a no-pressure conversation about your project.