Bruno|Brown Plastic Surgery offers state-of-the-art, innovative plastic and cosmetic surgery at their offices located in Maryland and Virginia.

Dupont Creative has partnered with Bruno|Brown since its inception. They had outgrown the website they founded the practice with, and we were ready to tackle the new iteration with them.

Having recently renovated and expanded their office, Bruno|Brown needed the revised website to reflect their updated aesthetic.

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What we did:

Bruno|Brown Plastic Surgery website design detail

The Solution

When we created the first Bruno|Brown website, they were a brand new practice. The original strategy was entirely different; the previous site was focused on the physicians’ experience and the procedures they offered.

After experiencing exceptional growth over their first few years as a standalone practice the new site needed to handle a lot more content, including before and after photos, videos, blog content, an onsite operating room, and an expanded skin care center.

By reviewing analytics and site heatmaps, we were able to finesse the user experience on the site by creating a central repository for before and after photography. We also developed a comprehensive “Skin Care Center” section to highlight their impressive skin care procedures, products, and results. Additionally, the site needed to be able to accommodate a growing list of awards, procedures, and team members.

With the revised colors, gallery additions, updated design, strong attention to UX, and a website set up to accommodate future expansions, the new site serves as a consistent extension of their brand and a powerful tool for generating online leads.

Photo & Video Galleries

Showcase events and information in an organized and thoughtful manner.

Create a place for important visual content that’s easy for visitors to access. Add filtering and search to narrow results and to create a better navigation experience.

Bruno|Brown has custom before and after galleries that are easy to update and accessible from multiple pages.

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Custom Taxonomies

Link related content together in order to structure large amounts of content in a logical and well-organized way.

Dupont Creative has years of experience creating custom taxonomies on WordPress to help visitors find related content and to improve onsite SEO.

Bruno|Brown can now easily link news and announcements to several pages, not only increasing exposure but also creating a lot of internal links to improve their on-site SEO.

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Copy Editing

Bring your content to life through copy editing.

Most websites have baseline information that’s relevant and complete. Copy editing will help the site have a bigger impact, helping drive interest and get across relevant information faster.

Using heat maps and analytics as a guide, we helped create compelling, conversion-oriented copy.

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