Joy of Motion had a lot of existing content that needed to be reorganized and edited into four new distinct areas. We collaborated with their team to design and execute a new content strategy that made classes and offerings clearer to visitors. The new strategy focused on two main calls to action: signing up for a class or making a donation.
We built a custom WordPress site with a flexible backend system that allows for fast content updates using a series of flexible, pre-built template ‘blocks.’ Joy of Motion’s marketing team can now quickly add content, class schedules, and online booking forms without worrying about breaking the formatting.
The new site is easy to navigate, reflects Joy of Motion’s distinctive brand identity, and clearly directs visitors to book tickets, schedule classes, and make donations.