The Joy of Motion Dance Center is a 501(c)3 charitable arts organization that provides unparalleled dance instruction in the Washington, DC metro area to dancers of all ages and all skill levels.

We worked closely with Joy of Motion to modernize their outdated web presence, including a focus on restructuring their content and improving conversions for both class attendance and donations.

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Joy of Motion website design detail

The Solution

Joy of Motion had a lot of existing content that needed to be reorganized and edited into four new distinct areas. We collaborated with their team to design and execute a new content strategy that made classes and offerings clearer to visitors. The new strategy focused on two main calls to action: signing up for a class or making a donation.

We built a custom WordPress site with a flexible backend system that allows for fast content updates using a series of flexible, pre-built template ‘blocks.’ Joy of Motion’s marketing team can now quickly add content, class schedules, and online booking forms without worrying about breaking the formatting.

The new site is easy to navigate, reflects Joy of Motion’s distinctive brand identity, and clearly directs visitors to book tickets, schedule classes, and make donations.


Using Design to Boost UX

Creating a website with clear calls to action and sections for different visitor types was paramount to the success of this project. The new design makes it easier for visitors to find classes, donate, and participate in all Joy of Motion has going on.

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