HCI Equity Partners is a private equity firm that targets lower middle market companies.

They approached us with an outdated site that wasn’t mobile-friendly, intuitive to navigate, or easy to update in-house. They could not perform integral tasks, such as adding or removing clients from their portfolio or adding press releases.

Often edits would be delayed as they had to reach out to a specialist to update the information for them. Overall, they felt that the messaging and site design didn’t reflect their firm’s culture and collective expertise.

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HCI Equity Partners website design detail

The Solution

The new website better reflects HCI as a modern and visionary private equity firm through its professional design. In addition to a visual overhaul, HCI needed flexibility moving forward; the WordPress platform allows them to keep the site up to date as their firm evolves.

HCI was keen to highlight its relationship-driven investment strategy. We helped them achieve this feeling through content strategy and custom photography and video.

Instead of all stock photography, HCI had a photography session at their office, including all new headshots, ensuring everyone on the team was represented and the leadership team was better highlighted. We also created a smash cut video for their homepage for a more striking visual representation of the industries they specialize in.


Before and After


Increase in new users.


Increase in sessions.


Increase in average session duration.

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