HCI Equity Partners

HCI Equity Partners is a private equity firm focused on partnering with family and founder-owned manufacturing, service, and distribution companies.

HCI Equity Partners is a private equity firm that targets lower middle market companies.

They approached us with an outdated site that wasn’t mobile-friendly, intuitive to navigate, or easy to update in-house. They could not perform integral tasks, such as adding or removing clients from their portfolio or adding press releases.

Often edits would be delayed as they had to reach out to a specialist to update the information for them. Overall, they felt that the messaging and site design didn’t reflect their firm’s culture and collective expertise.

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What we did:

HCI Equity Partners website design detail

The Solution

The new website better reflects HCI as a modern and visionary private equity firm through its professional design. In addition to a visual overhaul, HCI needed flexibility moving forward; the WordPress platform allows them to keep the site up to date as their firm evolves.

HCI was keen to highlight its relationship-driven investment strategy. We helped them achieve this feeling through content strategy and custom photography and video.

Instead of all stock photography, HCI had a photography session at their office, including all new headshots, ensuring everyone on the team was represented and the leadership team was better highlighted. We also created a smash cut video for their homepage for a more striking visual representation of the industries they specialize in.

Faceted Search

Improve searchability and SEO and simplify the visitor experience by ensuring your content is easy to find.

Faceted search adds specific, relevant options for visitors to search by, which helps refine their search results. The links created by the facets also assist with search engine optimization.

HCI filters their portfolio companies by phase and type to help potential investors see the breadth of their expertise.

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Biography Grids

Feature team members, board members, leadership, and more.

Utilizing a drag-and-drop ordering system, and a fill-in-the-blank page editor, quickly add and remove biographies.

HCI utilizes their headshot grid to spotlight their leadership teams’ background.

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Looping Video

Grab visitor attention with a captivating looping video.

People respond positively to visual content; utilizing smash cut or looping video on your website is a great way to visually entice your visitors to explore the site further.

HCI uses their video cuts to highlight some of the industries they specialize in.

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Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom fields repeaters) to ensure clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

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