All of our work with VEA has focused on a common goal: Create a site that focuses on expanding membership as well as engages existing members. They felt their previous site didn’t speak to all of their members equally, so we began with an overhaul of their navigation and content to make the site structure and foundation clear and concise.
It was important that they had more dynamic pages that also were easier to update. We built various flexible content blocks to give them control over page set up based on the content that was there, as well as the ability to tag information to multiple pages in order to have the same content engage multiple visitor groups.
The final website also has various custom features such as a login area for their members and an interactive map of Virginia to showcase local associations. The login area includes exclusive access to news and resources, increasing the value of membership which was previously available whether or not you were a member.
VEA’s new site effectively communicates through the various tools we have built to members and potential members alike.