Despite their exceptional medical services, PSV’s online presence was no longer keeping pace. Their decade-old Drupal website had become difficult to manage, slow to load, and frustrating to navigate for both patients and staff. Internally, the PSV team had minimal control over content and site structure, making even small updates a headache. With performance issues piling up and limited flexibility on the backend, the team was looking for a more modern, scalable, and patient-friendly platform.

The goals were clear: create a vibrant, modern website that better represents their mission, simplifies navigation, enhances search capabilities, and gives staff the tools they need to manage the site independently.

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Pediatric Specialists of Virginia website design detail

The Solution

We rebuilt the PSV website from the ground up on a fully customized WordPress platform, designed for long-term scalability, ease of use, and strong performance. From the start, our focus was on improving the user journey, making it easier for families to search for providers, understand available services, and access important tools like MyChart and appointment scheduling with fewer clicks.

The new site architecture features a robust faceted search for providers, allowing users to filter physicians by specialty, location, and other relevant attributes. This not only helps patients find care more efficiently but also streamlines content management for staff by centralizing provider information and eliminating duplication.

On the design side, we applied PSV’s updated brand palette in a more strategic, consistent way, bringing energy and clarity to each page while improving visual hierarchy and accessibility. Patient resources were reorganized to align with service areas, and mobile responsiveness was fully optimized.

Behind the scenes, the site is built for flexibility. Staff now have full control over content through a straightforward editing interface, eliminating past reliance on external support for even small updates. The result is a site that’s faster, easier to manage, and much better equipped to support both patient needs and internal workflows.

After
Before

A Fresh Look for Pediatric Care

115%115%

Average engagement time

1,069%1,069%

Event count

16% 16%

Engaged sessions/user

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