NBCC goes beyond the act of raising donations by emphasizing a comprehensive four-pronged approach to ending breast cancer, including advocacy, education, policy, and research.
NBCC’s decade-old website was created on a proprietary CMS that was extremely limited on how NBCC could edit and add new content. Often, items such as news or research didn’t have a dedicated home on the website, so NBCC had to publish pages within pages, creating a navigational nightmare. By structuring pages this way, it was nearly impossible to find even basic content. The search bar was ineffective and there was no capability to filter results by subject.
Instead of being a core component of their marketing, the website was an ineffective tool that was incredibly difficult to use for both NBCC’s staff and site visitors.Visit Site