The Antiquities Coalition champions better law and policy, fosters diplomatic cooperation, and advances proven solutions with public and private partners worldwide.

Their existing WordPress website used a theme page builder which made it difficult to update or add new content. They were constantly posting information, but without an organizational framework, their content was crowded, disorganized, and difficult to find.

Because the navigation was confusing, the bounce rate was high and engagement was low. The objective of this project was to make the site clear and visually appealing, to both educate visitors and encourage them to get involved with the organization.

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Antiquities Coalition website design detail

The Solution

The first step was to create an entirely different navigation menu to streamline the information and make it easier for visitors to find the information they were looking for.

Dupont Creative worked closely with the Antiquities Coalition to combine pages for the new navigation and to outline a new filtering system to make it easier for visitors to find relevant information. We organized their content into custom post types and taxonomies, allowing the Antiquities Coalition to easily add new content and tag it to the appropriate section.

Their homepage features their latest posts, and the content is divided intuitively, improving the site’s usability. The new framework also allows the Antiquities Coalition to keep adding new content in a standardized manner.

The result is a new, fresh design, with organized navigation and a robust filtering system. Content updates are easy, and users can quickly find the latest information.


Before and After


Increase in page views.


Decrease in bounce rate.


Increase in organic traffic.

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