The Amazon Conservation Association is a nonprofit organization that focuses on conservation efforts to better protect the Amazon forest in countries like Peru and Bolivia. Through various programs, they aim to empower people, protect the wild, and put science to work with the ultimate goal of solving the threats that the Amazon faces.

Amazon Conservation’s previous website was built on an outdated platform that made content updates cumbersome and inefficient. As a result, the organization relied on creating separate microsites to feature new initiatives and technologies. Over time, the main site became outdated and overly content-heavy, making it difficult for visitors and potential donors to fully engage with (or be inspired by) the critical conservation work taking place in the Amazon.

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What we did:

Amazon Conservation Association website design detail

The Solution

Our primary goal was to enhance user experience by clearly communicating Amazon Conservation’s impact and motivating visitors to take action. We restructured the site to simplify navigation, streamline content, and guide users through an intuitive journey—from learning about on-the-ground initiatives to donating or getting involved.

To create a more engaging experience, we incorporated dynamic content, a custom whiteboard video, and two interactive maps, bringing their mission to life through storytelling and visual design. The refreshed site leverages video, photography, and social integrations to balance emotional appeal with clarity and usability- all while remaining easy for the in-house team to update.

The result is a modern, centralized platform that’s visually compelling across devices and strategically designed to strengthen engagement, transparency, and donor conversion.

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Explainer Video

Explainer Video

Tell your story in a compelling way.

Explainer videos focus on delivering information and understanding in a fun, unique manner. They are concise, focused and efficient, and appeal to a wide audience.

Amazon Conservation uses their custom animated video to focus on their critical mission of stopping deforestation.

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Interactive Maps

Interactive Maps

Showcase your information in a fun and impactful manner.

Interactive maps are the perfect tool to increase engagement.

Amazon Conservation uses their map to promote their Peru-based Ecolodges.

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Donations

Donations

Increase donation visibility with your most engaged audience: Your website visitors.

An online donation page is an easy, secure way of increasing your donations. We can help you set up a payment gateway or integrate your existing one into a donation form on your website.

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Drag-and-Drop Editing

Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom fields repeaters) to ensure clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

Using block editing ensures Amazon Conservation can create new pages in their signature wave and image style.

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Copy Editing

Copy Editing

Bring your content to life through copy editing.

Most websites have baseline information that’s relevant and complete. By copy editing content the site will be more impactful, helping to get across relevant information faster.

Amazon Conservation had a lot of really dense copy. We helped them copy edit, breaking out the content so that it was more emotionally appealing and easier to read.

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Faceted Search

Faceted Search

Improve searchability and SEO and simplify the visitor experience by ensuring your content is easy to find.

Faceted search adds specific, relevant options for visitors to search by, which helps refine their search results. The links created by the facets also assist with search engine optimization.

Amazon Conservation produces a variety of content; faceted search allows their visitors to quickly find what they’re looking for.

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Custom Taxonomies

Custom Taxonomies

Link related content together in order to structure large amounts of content in a logical and well-organized way for your visitors.

Dupont Creative has years of experience creating custom taxonomies on WordPress to help visitors find related content and to improve onsite SEO.

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After
Before

Before and After

177%177%

Increase in new visitors.

133%133%

Increase in pageviews.

267%267%

Increase in organic traffic.

See What Custom Can Do For You.

Your site needs to be well-planned, well-executed, and reliable across all browsers and devices. Ensure your site is easy to update, drives conversions, and captures your story.

With a focus on strategy, custom design, and flexibility, Dupont Creative is here to help.

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