With so many moving parts to the project, we started by getting all of the Xsensus principals together with Dupont Creative for a discovery meeting. We had a round table discussion on their vision for the new firm, including all of the ways their approach to IP law would set Xsensus apart from their competition.
Armed with a firm understanding of their business goals we researched the industry and began to form a brand with a clear message, vibrant design and a modern vibe.
Once the branding was set we mapped out how to create a modern, flexible and streamlined website that would be easily scalable as the firm grew in size and client base. By creating a custom taxonomy linking people, practice areas, industries and news, Xsensus can add and link new content on the site in a very straightforward manner.
Dupont Creative also helped with all of the little details that launching a new business entails, such as creating social media accounts, photography, business cards, letterhead, envelopes, door signs, and more. During a hectic launch period, Dupont Creative crafted and published press releases, officially presenting Xsensus to the world.
The end result is a complete brand that continues to garner the attention of potential clients and new employees.