With so many moving parts to the project, we started with a round table discussion about the founders’ vision for the new firm, including how their approach to IP law would set Xsensus apart from their competition.
Armed with a firm understanding of the business goals, we researched the industry and began to form a brand with a clear message, vibrant design, and a modern vibe.
Once the logo and style guide was approved, we focused on creating a modern, flexible WordPress website that would scale as the firm grew in size and client base. By creating a custom taxonomy linking people, practice areas, industries, and news, Xsensus can continually add and link new content throughout the site.
Dupont Creative also helped with all of the little details that launching a new business entails, such as creating social media accounts, photography, business cards, letterhead, envelopes, door signs, and more. During a hectic launch period, Dupont Creative crafted and published press releases, officially presenting Xsensus to the world.
The result is a complete brand that continues to garner the attention of potential clients and new employees. We are delighted to be a small part of their success; Xsensus was recognized as the “Fastest Growing IP Firm” in the TOP 100 in 2019 and 2020.