CCFN had an extremely outdated website that was difficult to navigate, cumbersome to update and didn’t work well on mobile devices. As an organization with a diverse audience, including members, potential members, lawmakers, and the press, they needed a website that catered to different visitor types based on their objectives. Further, they required a site that adhered to accessibility standards, had a robust membership login area, and was available in Spanish.

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What we did:

Consortium for Common Food Names website design detail

The Solution

We worked with CCFN to develop a fresh design concept that would engage visitors, clearly illustrate the issues surrounding their work, and provide members with a secure password-protected resources area.

CCFN has a small communications team that needs to be nimble. With this in mind, we streamlined the website content and made sure updating the site was quick and easy, including automatic language translations and the capability to quickly tag news and insights to multiple pages throughout the website.

Login Area

Login Area

CCFN’s members can access restricted content behind a password wall, such as the details for private events.

Members can update passwords, while editors can create and disable accounts, creating a streamlined management system.

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Multiple Languages

Multiple Languages

Speak directly to your international audience by presenting your website in multiple languages.

As WordPress experts, we have a strong track record of delivering multilingual and localized WordPress projects for a range of global clients and can help our clients navigate the complexity with ease.

Many of CCFN’s members are located in South America so the website is also available in Spanish.

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Copy Editing

Copy Editing

Bring your content to life through copy editing.

Most websites have baseline information that’s relevant and complete. By copy editing content the site will be more impactful, helping to get across relevant information faster.

We worked with CCFN to make the website’s content clearer, easier to read, and more SEO-friendly.

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Drag-and-Drop Editing

Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom fields repeaters) to ensure clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

Using block editing ensures CCFN can continue to create new pages in a consistent and mobile friendly style.

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Faceted Search

Faceted Search

Improve searchability and SEO and simplify the visitor experience by ensuring your content is easy to find.

Faceted search adds specific, relevant options for visitors to search by, which helps refine their search results. The links created by the facets also assist with search engine optimization.

CCFN produces a variety of content; faceted search allows their visitors to quickly find what they’re looking for.

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After
Before

Bringing imagery to the forefront.

CCFN was looking to ensure the new website better illustrates what can be a dry and complicated subject by using images of the products affected by their work.

Using big, bold imagery, updated fonts and new accent colors makes the site more engaging and better communicates the issues at stake.

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