CCFN had an extremely outdated website that was difficult to navigate, cumbersome to update and didn’t work well on mobile devices. As an organization with a diverse audience, including members, potential members, lawmakers, and the press, they needed a website that catered to different visitor types based on their objectives. Further, they required a site that adhered to accessibility standards, had a robust membership login area, and was available in Spanish.

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Consortium for Common Food Names website design detail

The Solution

We worked with CCFN to develop a fresh design concept that would engage visitors, clearly illustrate the issues surrounding their work, and provide members with a secure password-protected resources area.

CCFN has a small communications team that needs to be nimble. With this in mind, we streamlined the website content and made sure updating the site was quick and easy, including automatic language translations and the capability to quickly tag news and insights to multiple pages throughout the website.


Bringing imagery to the forefront.

CCFN was looking to ensure the new website better illustrates what can be a dry and complicated subject by using images of the products affected by their work.

Using big, bold imagery, updated fonts and new accent colors makes the site more engaging and better communicates the issues at stake.

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