Pension Rights Center

Founded in 1976, the Pension Rights Center is a nonprofit consumer organization committed to protecting and promoting the retirement security of American workers, retirees, and their families.

Pension Rights had a Drupal website that was several years old. Not only had their organization changed and grown in the interim, but the site was also inflexible, creating storage and organization issues.

With thousands of pages of resources and information, broken links throughout, and navigational dead ends, most of the content wasn’t helping their visitors effectively.

The website was not mobile responsive, further complicating the visitor experience, and years of updates had diluted the site’s overall messaging.

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What we did:

Pension Rights Center website design detail

The Solution

PRC needed some spring cleaning. By focusing on the different types of content they were publishing, we created a completely new navigation in order to better bucket their content.

Since this site is designed for retirees, we needed the different pathways to be as clear as possible, whether visitors are looking for a specific issue, resources related to that issue, how to get involved, or how to get help, each section of the website is extremely clear and concise.

To ensure editing was simple and straightforward for the small team running the organization, we made sure all of the posts were dynamic, and could easily be tagged to multiple page types. Not only does this help get the right content in front of the right visitor, it also streamlines content creation for editors, and improves search engine optimization. In addition, they are now able to design pages in-house through a simple fill-in-the-blank and drag-and-drop system, ensuring each page looks good and works across devices.

The design was purposefully created for a very simple user experience, whether it was using a clear, large font or the use of big, colorful buttons. The end result is a site truly designed for the needs of the Pension Rights team and their visitors.

Donations

Increase donation visibility with your most engaged audience: Your website visitors.

As a nonprofit organization, Pension Rights needs a simple, clear donations page to encourage contributions.

An online donation page is an easy, secure way of increasing your donations. We can help you set up a payment gateway or integrate your existing one into a donation form on your website.

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Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom fields repeaters) to ensure clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

Pension Rights can now add style to new pages in-house as needed, a huge upgrade from the rigid platform previously used.

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Copy Editing

Bring your content to life through copy editing.

Most websites have baseline information that’s relevant and complete. By copy editing content the site will be more impactful, helping to get across relevant information faster.

Pension Rights collaborated with Dupont Creative to clear out years of old content, and refresh the remaining content so that it’s easy to read and search engine friendly.

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