Farmer Mac is the stockholder-owned company created by the government to deliver capital for the benefit of American agricultural communities.
/ Projects /
Lenders of all sizes use Farmer Mac’s broad portfolio of loan products to offer more financial choices to their rural customers, helping them keep pace with the capital-intensive agricultural industry.
Their existing website was dated, buggy, and difficult for users to navigate. Working closely with Farmer Mac, we drastically streamlined the content on the site and built a solution tailored to the needs of investors, potential customers, and existing partners.
Visit Site
The new Farmer Mac website is based on WordPress, which allows for fast and accurate content updates to be made by various departments multiple times a day.
The volume and complexity of the information Farmer Mac is required to publish online presented some challenges. We undertook a migration of thousands of regulatory filings from their existing proprietary CMS and checked each record for accuracy.
The new site features interactive tables that make this data easy to access and search.
We extensively customized their WordPress installation to meet their unique needs including interactive data tables, custom maps, stock feeds, and calculators.
The end result is a modern, easy-to-use, and engaging website that reflects the innovative thinking and brand values behind Farmer Mac today.
Be more than compliant.
Ensure legal requirements are met (SEC filings/Regulatory News, governance information, archived financial reports, annual reports, etc.) while helping creating a corporate narrative beyond financials and enhancing your communication with investors.
Explore Content Strategy
Showcase your information in a fun and impactful manner.
Interactive maps are the perfect tool to increase engagement and are an excellent way to distribute large amounts of information in an interesting way.
Farmer Mac highlights their national reach through their Discover Ag map.
Explore Content Strategy
Does your site have thousands of pages? Do you need to transfer years of critical data out of your CMS?
We have years of experience handling complex migrations out of proprietary CMS systems, as well as Drupal and WordPress migrations, accurately and efficiently, and helped Farmer Mac accurately transfer thousands of data points from their previous installation to their new one.
Explore Content Strategy
Showcase your history with an interactive experience.
Engage your audience with a visual representation of your timeline that has been designed to convey information in a way that encourages people to interact with it.
Farmer Mac interactively displays their history, from their Congressional Charter onwards.
Explore Content Strategy
WordPress makes website editing simple and straightforward.
Change or update content, create new and remove old pages, replace imagery, and more with a professional WordPress set up.
Explore WordPress Development
Feature team members, board members, leadership, and more.
Utilizing a drag-and-drop ordering system, and a fill-in-the-blank page editor, quickly add and remove biographies.
Farmer Mac utilizes this feature to highlight their executive roundtable team.
Explore WordPress Development
Link your web forms to record new leads and update existing records to keep your CRM system up-to-date.
Tighter integrations can include login areas, subscriptions and two-way content links between systems.
Explore Integrations
Farmer Mac was ready for a fresh site to reflect their updated business priorities. By both modernizing the look and overhauling the content, their website now serves as a critical piece of their marketing and communication efforts.
With hundreds of projects spanning dozens of industries, our team is ready to push you forward online.
Let’s start with a no-pressure conversation about your project.
Back to Portfolio