Lenders of all sizes use Farmer Mac’s broad portfolio of loan products to offer more financial choices to their rural customers, helping them keep pace with the capital-intensive agricultural industry.

Their existing website was dated, buggy, and difficult for users to navigate. Working closely with Farmer Mac, we drastically streamlined the content on the site and built a solution tailored to the needs of investors, potential customers, and existing partners.

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Farmer Mac website design detail

The Solution

The new Farmer Mac website is based on WordPress, which allows for fast and accurate content updates to be made by various departments multiple times a day.

The volume and complexity of the information Farmer Mac is required to publish online presented some challenges. We undertook a migration of thousands of regulatory filings from their existing proprietary CMS and checked each record for accuracy.

The new site features interactive tables that make this data easy to access and search.

We extensively customized their WordPress installation to meet their unique needs including interactive data tables, custom maps, stock feeds, and calculators.

The end result is a modern, easy-to-use, and engaging website that reflects the innovative thinking and brand values behind Farmer Mac today.


Updating Digital Strategy

Farmer Mac was ready for a fresh site to reflect their updated business priorities. By both modernizing the look and overhauling the content, their website now serves as a critical piece of their marketing and communication efforts.

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