From icebreakers to yachts to naval combatants, the Gibbs & Cox team solves challenges across the entire marine industry. At the forefront of advanced naval technologies, they needed a website that reflected their innovative organization.

Gibbs & Cox had an outdated website that needed to be completely reorganized and modernized. It wasn’t mobile-friendly, the content was extremely dense and hard to read, and the design didn’t reflect the spirit of the company.

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Gibbs & Cox website design detail

The Solution

The new site needed to showcase the modern and forward-thinking nature of Gibbs & Cox. It also needed to highlight their various technologies, capabilities, and the clients they serve while ensuring that visitors could also explore their exceptional history.

We completely overhauled the navigation and content to streamline the website and ensure the experience was intuitive to visitors. Once the foundational work was complete, we collaborated with Gibbs & Cox to create fully customized designs that are a better reflection of the company.

The site is now mobile-friendly, and the marketing team is able to edit and add content to the website as needed, including updating the news, biographies, page content, interactive timeline, and more.

After
Before

Before and After

135%135%

Increase in pageviews.

15%15%

Decrease in bounce.

68%68%

Increase in organic traffic.

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