From icebreakers to yachts to naval combatants, the Gibbs & Cox team solves challenges across the entire marine industry. At the forefront of advanced naval technologies, they needed a website that reflected their innovative organization.

Gibbs & Cox had an outdated website that needed to be completely reorganized and modernized. It wasn’t mobile-friendly, the content was extremely dense and hard to read, and the design didn’t reflect the spirit of the company.

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What we did:

Gibbs & Cox website design detail

The Solution

The new site needed to showcase the modern and forward-thinking nature of Gibbs & Cox. It also needed to highlight their various technologies, capabilities, and the clients they serve while ensuring that visitors could also explore their exceptional history.

We completely overhauled the navigation and content to streamline the website and ensure the experience was intuitive to visitors. Once the foundational work was complete, we collaborated with Gibbs & Cox to create fully customized designs that are a better reflection of the company.

The site is now mobile-friendly, and the marketing team is able to edit and add content to the website as needed, including updating the news, biographies, page content, interactive timeline, and more.

Copy Editing

Copy Editing

Bring your content to life through copy editing.

Most websites have baseline information that’s relevant and complete. By copy editing content the site will be more impactful, helping to get across relevant information faster.

G&C’s content was very dense; copy editing was utilized to break it up and provide a better customer journey.

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Interactive Timeline

Interactive Timeline

Showcase your history with an interactive experience.

Engage your audience with a visual representation of your timeline that has been designed to convey information in a way that encourages people to interact with it.

G&C utilizes their interactive band to highlight ships from their history.

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Looping Video

Looping Video

Grab visitor attention with a captivating looping video.

People respond positively to visual content; utilizing smash cut or looping video on your website is a great way to visually entice your visitors to explore the site further.

The G&C homepage features a looping hero video of an abstract ship.

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Drag-and-Drop Editing

Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom fields repeaters) to ensure clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

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Biography Grids

Biography Grids

Feature team members, board members, leadership, and more.

Utilizing a drag-and-drop ordering system, and a fill-in-the-blank page editor, quickly add and remove biographies.

G&C uses their grid to feature employees through their monthly spotlight program.

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After
Before

Before and After

135%135%

Increase in pageviews.

15%15%

Decrease in bounce.

68%68%

Increase in organic traffic.

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