Halifax is an independent, non-profit, non-partisan organization in Washington, DC. They are recognized as the leading gathering of democratic leaders committed to global security and prosperity.

Every year, they host a 3-day forum that brings together 300 democratic leaders from more than 70 countries committed to advancing greater strategic cooperation to address the most pressing international security challenges.

Halifax had a bland and old-fashioned WordPress website that was at odds with their modern agenda. It was created using an off-the-shelf template that lacked the flexibility they needed, was difficult to update, and didn’t work well on mobile devices.

After experiencing a website crash during a traffic spike at a forum, Halifax knew it was time to overhaul their website completely.

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Halifax International Security Forum website design detail

The Solution

The biggest challenge that Halifax faced was being able to update their forum in real-time. Information is continuously changing, including turning the live-stream video on and off, switching out speakers, adding press, loading new speaker topics, and more. Stability and security were equally important challenges year-round, especially during the forum.

Using WordPress, we created a custom post type forum page that allows Halifax to update the agenda as information becomes available. All of the updates are now facilitated through a drag-and-drop and fill-in-the-blank editing interface, allowing staff to add, edit, and remove information as needed. We also added a ton of new features, including integration with Salesforce, taxonomies, custom post types, photo galleries, advanced search, and donations.

As attendees and their staff often check the program information during the forum on their phones, the site was designed with mobile responsiveness in mind.

The new site helps Halifax advance its agenda: creating a safer world.


Before and After


Increase in organic traffic.


Increase in pages per session.


Increase in average session duration.

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