With the launch of a new brand identity, NAWB saw the need for a complete overhaul, not only to modernize the site visually, but also to address critical issues around accessibility, navigation, and performance. NAWB’s existing website was built on Duda, a platform that had become too limited in functionality, speed, and flexibility.

Equally important was the need to integrate their AMS for seamless member management, the implementation of SSO functionality, the thoughtful migration of years of content.

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What we did:

National Association of Workforce Boards website design detail

The Solution

Our work with NAWB was a comprehensive rebuild that addressed both technical limitations and user experience challenges. A top priority was resolving content fragmentation caused by the previous platform’s inability to integrate with their AMS, Novi, leading to duplicate pages, confusion for users, and a heavy burden on content managers.

We began with a full audit of the existing architecture and content, identifying what should be preserved, retired, or consolidated. From there, we transitioned the site to a fully custom WordPress build, designed to support long-term flexibility and ease of use.

A core component was the custom AMS integration, which enabled seamless single sign-on (SSO), unified the member experience, and eliminated the need for duplicative content areas. We also created custom taxonomies to organize NAWB’s key content areas, allowing users to easily browse by topic or type through faceted search and intelligent tagging, keeping related materials connected across the site.

To support NAWB’s marketing goals, we implemented foundational SEO improvements and restructured the navigation to better serve both member and non-member audiences. Accessibility was also addressed to meet WCAG 2.0 A compliance. The new design reflects NAWB’s updated brand and provides clear paths for member recruitment and engagement.

The result is a clean, modern, mobile-friendly site that’s easier to manage in-house and built to grow alongside NAWB’s mission.

Data Migration and Tagging

Data Migration and Tagging

We performed a Duda to WordPress migration to replicate the feed content of the website while taking the opportunity to update the design and UX of the website.

Migrations and Replatforming
Single Sign On

Single Sign On

The integration of single sign-on (SSO) dramatically improved the member experience by allowing users to access both the website and NAWB’s AMS with one secure login. This eliminated the need for multiple credentials, reduced login-related support issues, and created a seamless transition between public and member-only content.

For NAWB staff, SSO simplified user management and removed the need to maintain duplicate content areas, resulting in a more efficient, unified system that supports deeper engagement and easier site administration.

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Faceted Search

Faceted Search

Improve searchability and SEO and simplify the visitor experience by ensuring your content is easy to find.

Faceted search adds specific, relevant options for visitors to search by, which helps refine their search results. The links created by the facets also assist with search engine optimization.

NAWB produces a variety of content; faceted search allows their visitors to quickly find what they’re looking for.

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Copy Editing

Copy Editing

Bring your content to life through copy editing.

We’ll help create content that’s more impactful, helping to get across relevant information faster.

As the style of NAWB’s website was drastically changing, we focused on creating copy that worked seamlessly with the new design.

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Custom Taxonomies

Custom Taxonomies

Link related content together in order to structure large amounts of content in a logical and well-organized way for your visitors.

Dupont Creative has years of experience creating custom taxonomies on WordPress to help visitors find related content and to improve onsite SEO.

Explore WordPress Development
Drag-and-Drop Editing

Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom fields repeaters) to ensure clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

Using block editing ensures NAWB can continue to create new pages in a consistent and mobile friendly style.

Explore WordPress Development
Interactive Maps

Interactive Maps

Showcase your information in a fun and impactful manner.

Interactive maps are the perfect tool to increase engagement and are excellent for distributing large amounts of information in an interesting way.

NAWB utilizes an interactive map to showcase their national reach and ensure getting in touch with a regional liaison is simple and straightforward.

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After
Before

From Fragmented to Fully Integrated

NAWB’s previous platform lacked flexibility, speed, and integration options. The inability to sync with their AMS led to duplicated content, fractured user journeys, and a time-consuming backend for staff. Navigation was clunky, the design outdated, and accessibility was not up to standard.

We delivered a fully custom WordPress website with seamless AMS integration, modern design, and WCAG 2.0 A compliance. The new site features streamlined navigation, intuitive content organization via custom taxonomies, and single sign-on for members, which dramatically improves both the user experience and internal workflows.

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With hundreds of projects spanning dozens of industries, our team is ready to push you forward online.

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