The National Milk Producers Federation (NMPF) aims to foster a climate in which dairy cooperatives can thrive and prosper.

NMPF approached us with an antiquated Drupal site that was difficult to update and maintain due to various technical issues. Updating content was a cumbersome and time-consuming process. As the main representative for their industry, NMPF needed to publish breaking news and announcements quickly.

The organization had also grown significantly since their last site was launched and their users were struggling to find information. The site was in need of a major overhaul.

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National Milk Producers Federation website design detail

The Solution

The new NMPF website was built using WordPress, which allows NMPF staff to quickly update the site as breaking news hits.

With a custom taxonomy linking their news, events, and policies, they are able to tag content to several pages at the same time, while utilizing faceted search allows visitors to narrow down thousands of posts to find the information they need. As part of the transition from Drupal to WordPress, we undertook a content migration of several thousand pages, creating an orderly system from what had previously been a content disaster.

In addition to creating a modern look and a mobile responsive experience, the platform also creates a more stable environment overall for maintenance and updates moving forward.

The result is a new, fresh design that better reflects the organization, presents important content in an attractive, sortable manner, is mobile responsive, and clearly conveys NMPF’s mission and vision.


Before and After


Increase in time on site.


Decrease in bounce rate.


Increase in pages per session.

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