National Milk Producers Federation

NMPF advocates for beneficial milk and dairy product policies to Congress, U.S. and foreign government agencies, industry organizations, the news media, and the public.

The National Milk Producers Federation (NMPF) aims to foster a climate in which dairy cooperatives can thrive and prosper.

NMPF approached us with an antiquated Drupal site that was difficult to update and maintain due to various technical issues. Updating content was a cumbersome and time-consuming process. As the main representative for their industry, NMPF needed to publish breaking news and announcements quickly.

The organization had also grown significantly since their last site was launched and their users were struggling to find information. The site was in need of a major overhaul.

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What we did:

National Milk Producers Federation website design detail

The Solution

The new NMPF website was built using WordPress, which allows NMPF staff to quickly update the site as breaking news hits.

With a custom taxonomy linking their news, events, and policies, they are able to tag content to several pages at the same time, while utilizing faceted search allows visitors to narrow down thousands of posts to find the information they need. As part of the transition from Drupal to WordPress, we undertook a content migration of several thousand pages, creating an orderly system from what had previously been a content disaster.

In addition to creating a modern look and a mobile responsive experience, the platform also creates a more stable environment overall for maintenance and updates moving forward.

The result is a new, fresh design that better reflects the organization, presents important content in an attractive, sortable manner, is mobile responsive, and clearly conveys NMPF’s mission and vision.

Interactive Maps

Showcase your information in a fun and impactful manner.

Interactive maps are the perfect tool to increase engagement and are an excellent way to distribute large amounts of information in an interesting way.

NMPF uses an interactive map to bring their organization to life by highlighting the stories of their members’ family farms.

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Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom field repeaters) so clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

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Faceted Search

Improve searchability and SEO and simplify the visitor experience by ensuring your content is easy to find.

Faceted search adds specific, relevant options for visitors to search by, which helps refine their search results. The links created by the facets also assist with search engine optimization.

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Complex Migrations

Does your site have thousands of pages? Do you need to transfer years of information out of your CMS?

We have years of experience handling complex migrations out of proprietary CMS systems, as well as Drupal and WordPress migrations, accurately and efficiently.

NMPF had thousands of pages that needed to be carefully and accurately migrated to the new website.

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Looping Video

Grab visitor attention with a captivating looping video.

People respond positively to visual content; utilizing video on your website is a great way to visually entice your visitors to explore the site further.

NMPF’s hero video highlights several unique areas of milk production and products.

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