Washington Episcopal School

WES challenges Early Childhood, Elementary, and Middle School students to embrace academic rigor in an appropriately balanced and supportive environment so that children can stand out, not burn out.

Washington Episcopal School (WES) is a co-educational, independent school in Bethesda, Maryland. Their previous website was about six years old and on a proprietary CMS. Their provider was discontinuing the version of the website that WES was using, making it imperative that they develop a new website in a very specific timeframe.

WES wanted a modern website that portrayed their unique approach to childhood education to help attract prospective families and keep current student families informed.

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What we did:

Washington Episcopal School website design detail

The Solution

Like many older sites, WES was difficult to navigate. With an inflexible system, WES had to create new pages to accommodate content changes and then look for a place to house them. When the rebuild began, there were hundreds of orphan pages throughout the site, making it extremely difficult to find information.

Our first step was to completely revamp the navigation, creating pathways for all of their different visitor types, including existing families, prospective families, and potential staff. Planning included strategy meetings with key stakeholders to understand their growth strategy to create a plan for growth so that the site remained organized.

A bright, fun appearance was a core component of the redesign, and we wanted the colorful pages and imagery to be easily replicated by WES staff as new pages were added. As part of the content strategy, we created custom content blocks that WES can use to design new pages, an area to post news and announcements, the ability to add and remove staff, and a separate section for critical announcements, such as weather closures.

Announcement Bar

Post breaking news or an important announcement using a site wide announcement banner.

As a school, WES wanted a way to post critical information, such as weather closures. They now have the ability to turn their announcement banner on and off as needed.

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Drag-and-Drop Editing

Style new website pages quickly, easily, and confidently.

All of our website designs are created with custom flexible content blocks (aka advanced custom fields repeaters) to ensure clients can perform updates with ease- and ensure the design stays consistent and mobile responsive.

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Biography Grids

Feature team members, board members, leadership, and more.

Utilizing a drag-and-drop ordering system, and a fill-in-the-blank page editor, quickly add and remove biographies.

WES highlights their award-winning faculty through their custom biography grid.

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Copy Editing

Bring your content to life through copy editing.

Most websites have baseline information that’s relevant and complete. By copy editing the content, the site will be more impactful, helping to get across relevant information faster.

We helped WES develop a clearer message and content strategy, and also removed a lot of outdated content.

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Donations

Increase donation visibility with your most engaged audience: Your website visitors.

An online donation page is an easy, secure way of increasing your donations. We can help you set up a payment gateway or integrate your existing one into a donation form on your website.

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Looping Video

Grab visitor attention with a captivating looping video.

People respond positively to visual content; utilizing smash cut or looping video on your website is a great way to visually entice your visitors to explore the site further.

WES’ custom video creates a captivating visual backdrop for their website.

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